The internet is not a place to let your kids roam free. It is too easy to find inappropriate material that leads to way too many questions. There are plenty of services which offer the ability to filter the internet and make it a safer place. However, these services have never been truly effective because the internet expands and evolves faster then the filters. This made adding filtering technology in schools and the home a frustrating experience because it was still too easy to find the bad stuff and the filters often blocked material that would be helpful for research. This has always lead me to believe that the only real solution would be a program that allows a whitelist of approved sites instead of trying to blacklist all the bad ones. KidZui has created a product that provides just such a solution coupled with a fun and interactive browser easier for kids to use. It is designed for kids ages 3 – 12 and every website, image, and video accessible has been manually reviewed by trained parents and teachers. The program’s interface will change depending on the user’s age to make the experience easier for younger children and more valuable to older kids. Content is also filtered or allowed based on age and parents can approve additional sites at any time. KidZui is a powerful solution and one which can be expanded to become the defacto standard for a safe internet experience beyond even 12 years of age. The service costs $5 per month or $50 for a year in order to have enough money to pay the individuals who review and approve content. However, there are a few other products that offer a similar solution for free such as Kidzcd or the Glubble add-on for Firefox. The KidZui solution is slick and powerful, but it is difficult to compete with free. What this space really needs is a wiki based solution that parents and teachers can use to collaborate together in creating the whitelist of approved material, which then can be used by all filtering programs.